Job based segmentation

23Feb08

There is wealth of information out there on the topic that dives deep into market research, customer behavior observation, measurements, customer satisfaction indexes… the list goes on and on. One of the insightful articles on the topic had a very practical approach: Finding the right job for your product (Christensen et al, MIT Sloan Management [...]

Filed under: Marketing   |  1 Comment
Tags: Marketing, segmentation, marketing initiatives, product management, customer insights